Journey and Skills

While in university, I balanced my studies with roles as an IT consultant and marketing manager, honing practical skills alongside theoretical knowledge. My passion for theatre led me to perform plays by Aristophanes and Euripides, and I also dabbled in songwriting for the guitar.

Fluent in Italian, Spanish, English, and Neapolitan, I leverage my language skills to connect with diverse teams and clients.

Early Career

My journey into the professional world began during high school, where I interned at Geo Servizi, a construction consultancy firm. There, I became proficient in recording CAD project data on Excel, developing a solid foundation in spreadsheets and data reporting.

In 2004, I took on a role as a Customer Assistant at Musgrave in Dublin, managing inventory control and honing my customer service skills. The following year, I joined Fastweb as a B2B and B2C sales representative, supporting the launch of Italy’s first optical fibre infrastructure. This role introduced me to the fast-paced world of telecommunications and sales.

During my university years, I further expanded my horizons by joining Lyra Textil as a Marketing Manager. I planned and coordinated marketing strategies, oversaw the sales team, and successfully launched a new brand, gaining media attention.

Strong Experience

I started my strong journey in Spain, implementing SAP Payroll solutions for Novartis Italy and Shell Turkey and becoming the Single Point Of Contact for Italian Payroll solutions for Solvay and Pfizer, among others, requiring meticulous attention to fiscal laws and close collaboration with these industrial giants. 

My move to the UK saw me managing the digital division of PRCO Group, JohnHenry Productions, based in London. Here, I led the expansion of our production capabilities to Dubai, EAU and Hyderabad, India, and integrated complex systems like Freesat’s remote recording functionalities.
This experience taught me the intricacies of managing cross-functional teams across different geographies.

During my tenure at Alight Solutions, I led the development of their AI-powered customer assistant, long before models like GPT became mainstream. My role involved crafting a product vision and building a robust AI intent library by analyzing data, conducting in-depth interviews with stakeholders, and defining user personas.

Entrepreneurship and Marketing

In 2017, I co-founded Soneweb, a digital marketing agency. Soneweb’s success lies in our personalised approach, treating each client’s brand as our own. We’ve become more than just a service provider. We are a dedicated extension of our clients’ marketing departments, fostering long-term partnerships.

Driving Innovation in the Gambling Industry

As Product Lead for Marketing Solutions at Lottoland, I embraced the challenge of entering the competitive gambling industry with a focus on delivering innovative marketing products. This role demanded quick adaptation, strategic decision-making, and the ability to navigate a fast-paced, highly regulated environment.

Within months, I earned expanded responsibilities and recognition from company leadership for spearheading impactful initiatives and fostering productive stakeholder relationships. My approach combines data-driven strategy, cross-functional team collaboration, and a clear focus on customer engagement—all guided by a simple mantra: delivering happiness through innovation and efficiency.

Here’s my approach:

1. Customer-Centric Development: Always prioritize the end-user experience. Understanding customer needs and feedback drives meaningful innovation.
2. Agile Methodologies: Flexibility and iterative development are crucial. Adopting agile practices allows teams to adapt quickly to changes and deliver incremental value.
3. Data-Driven Decisions: Leveraging data to inform decisions ensures that strategies are aligned with market demands and business goals.
4. Cross-Functional Collaboration: Successful product management requires seamless communication and collaboration across sales, operations, IT, and other departments.
5. Continuous Improvement: Always seek ways to optimize processes and improve product offerings. This involves staying updated with industry trends and technological advancements.

As I continue to evolve in my career, I remain committed to driving impactful change, fostering innovation, and delivering value through strategic product management.

Feel free to reach out if you have any questions or would like to discuss how my skills and experiences align with your needs.